KFC
is among the best-established brands in the Western Quick Service
Restaurants market. It is by far the most popular restaurant chain
in the Malaysia, commanding a market share of over 35%. With over 540 KFC restaurants in Malaysia, Brunei and Singapore, KFC sees millions of people flocking to its various outlets year in, year out.
Recent
product innovations, such as Cheezy Chickaroni, Hot Rods, and Zinger Tower
offer our customers a variety of alternatives to chicken-centric meals.
At the same time, we have continued to expand our traditional chicken
range by introducing variants like the Colonel Burger and X-meal for
teens and young adults, as well as providing a range of value promotions
and combinations.
KFC is the first Western Quick Service Restaurant in the world to
set up restaurants run by hearing-and speech-impaired staff; and
the first to establish a children's club (the KFC Chicky Club) with
membership topping 250,000.
KFC is part of Yum! Brands, Inc., the world's largest restaurant
system with over 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver
and A&W restaurants in more than 110 countries.
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